In the beer world today there are a few beers to get excited about when they are released, Bells’ Hopslam, 3 Floyds Dark Lord Day, Russian Rivers’ Pliny, etc. but when Stone started distributing to Iowa I knew we were in for good things. The mastermind in craft beer that is Stone (www.stonebrew.com) comes up with a unique but simple idea, make one of the years best IPAs, make it fresh, and tell people when to drink it by for maximum enjoyment. Simple right? It could have gone wrong for two reasons 1) Sitting on the shelf too long 2) A lackluster product. Fortunately, when dealing with Stone beers you never have to worry about those reasons whatsoever! Unreal beer, that I want more of!
I believe this was Stone’s 3rd installment of the Enjoy By series. Iowans were lucky enough to get this on the shelves, I hope you were smart enough, especially if you consider yourself an IPA fan, to seek out and buy one. The price wasn’t over the top, ($7.99 for a bomber, I believe), and the freshness, and the concept itself makes this one of the best beers of the year…. EASILY!!!! Thank you Stone for having the balls to come out with a beer like this. Specifically making a beer to NOT last and making you drink it for freshness is what makes them one of the best craft breweries in America. Iowans, tip your hat, say your prayers, praise whatever God you believe in, that we have Stone Brewing in our state, and let’s keep it that way!
From the brewery:
You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.
Eastern Iowans: This post was published on December 4, 2012. That means you have 17 days to go out, find this beer somewhere! Dig deep, travel long distances if need be, and get yourself one of the freshest Double IPAs, one of the most complex Double IPAs, and one of the tastiest Double IPAs, you can get your hands on! This is one of those beers that when the last drop is gone, a tear is shed, not only for its greatness, but also for the realization that you will have to wait for a long damn time to try something that fresh and delicious again.
STYLE: Imperial/Double IPA
PURCHASED AT: John’s Grocery; Iowa City, IA
Pour: Golden orange color. Nice white head; tons of lacing.
Aroma: Wow! Tropical fruit, orange, citrus that is intoxicating! I wish this was a candle!
Taste: So complex, as one fellow beer lover said, “An assault on the taste buds!” That says it all.
My Recommendation: If you haven’t tried it, seek it out, most stores are now bare, but find a small Hy-Vee and you might get lucky!