Sam Adams is mixing up their summer sampler pack a bit this year, adding 2 new beers to this 12 pack sampler. I wasa big fan of their Porch Rocker and am hoping to see this on more shelves in Eastern Iowa this summer. Here’s the lastest, courtesy of www.beerpulse.com.
(Boston, MA) – Based on public data, it looks like the new Samuel Adams Beers of Summer pack started hitting shelves in some markets as early as the weekend of March 9th.
The Boston Beer Company has been a central target of criticism from those against “seasonal creep” in which seasonals are first released a few months before their respective seasons are officially recognized on the calendar. Samuel Adams seasonal brands have traditionally been among the earliest to hit the market.
Porch Rocker six-packs will arrive in late April/early May, per the brewery.
The forecast for Boston, where the company is headquartered, calls for snow accumulation of 1-3 inches between Monday night and Tuesday.
The earliest known summer offering that BeerPulse is aware of is Leinenkugel’s Summer Shandy which rolled out in mid-February.