Press Release courtesy of Jay Wilson and Iowa Brewers Guild:
FOR IMMEDIATE RELEASE
Contact: J. Wilson, Iowa Brewers Guild
(641) 202-6823, firstname.lastname@example.org
IBG celebrates American Craft Beer Week with Tour de Tanks, Beer Trails
In conjunction with American Craft Beer Week, over 50 Iowa Brewers Guild (IBG) member breweries are opening their doors to beer lovers for a daylong series of free VIP tours of their facilities on May 21.
Tour de Tanks, a backstage pass into the brewing process—complete with samples of beer mid- and post-production—offers a special opportunity for beer lovers to learn from the brewers who are making the Iowa brewing scene so exciting.
“While Tour de Tanks will be fun day for beer travelers to explore Iowa’s growing number of breweries, it will also be a great educational opportunity,” said organizer J. Wilson of the IBG. “Attendees will taste a deeper level of understanding about the impact of ingredients and fermentation as they sample actively fermenting beer as well as the finished product.”
Throughout the state, tours will take place between the hours of 11 a.m. and 5 p.m., with each brewery setting its own schedule and tour size limit. Attendees will have the opportunity to not only learn directly from the brewmaster, but also to win limited-edition glassware marking the event.
“With a designated driver and good time management, beer enthusiasts can visit multiple breweries on this one special day designed to encourage education and exploration,” said Wilson.
For those unable to participate in Tour de Tanks, the IBG is unveiling its Iowa Beer Trails program on the same day. Beer travelers can pick up maps at participating breweries to guide their ongoing beer travels around the state. When visiting a brewery, staff will stamp this “passport” and once all breweries in each of six trails have been visited, beer travelers will receive a button marking their accomplishment. With a little time and effort, focused travelers can collect them all.
There are six Iowa Beer Trails to discover: Western Iowa, Central Iowa, Des Moines Metro, Northeast Iowa, Corridor and Southeast Iowa.
“Our goal is to encourage beer enthusiasts to get out and explore not only our breweries, but also the many other attractions around this state,” said Wilson. “Whether you like ’em hoppy, mild, roasty, or wild, Iowa’s brewing industry has something for you!”
Tour de Tanks:
Iowa Beer Trails
American Craft Beer Week