How does this pertain to the Iowa beer scene? Well, JBC are the coffee roasters that Big Grove uses for their Coffee Richard the Whale brew. Here’s a link to the article or it is quoted below. Awesome achievement!
Forbes ranks Madison coffee roaster as one of 12 best in the nationBy Jeff Dahdah Wisconsin
Forbes has ranked Madison-based JBC Coffee Roasters as one of the 12 best coffee roasters in the U.S.
“The pioneering Johnson family continues to set the coffee bar high in Madison, Wisconsin, always nailing the roast,” the article says about JBC.
Michael Johnson, part owner of JBC, said he was honored to be listed as one of the nation’s best.
“It just really feels good to be recognized for all the hard work that team has put forth in carrying out high grade and try to evaluate the coffee service around Wisconsin.” Johnson said.
The exposure has been good for business. Johnson said there’s been a steady stream of new people coming in to try the coffee.
With just five people working to perfectly pick, roast and brew the coffee, the company said it means a lot to them that people notice the care they put into the drink.
“We’re always trying to up our game to the next level and it feels great to be recognized,” said Danny Fallon, JBC’s brand ambassador.
JBC has been recognized in the past as one of the best small coffee makers in the nation by CNN’s Fortune Magazine. It’s also a two-time Good Food Award Winner.