Firestone Walker Confirms Coming to Iowa in 2016

firestone.jpegSaw this in a few places on the web today. Firestone is definitely coming to Iowa this year as they increase their production to 600,000 barrels. Here’s the article courtesy of brewbound.com and thanks to Neil Erickson for sharing:

In the midst of a brewery expansion that will nearly double its production capacity, California-based Firestone Walker announced plans to enter eight new states beginning in March.

In a press release, the brewery said it had finalized agreements with wholesalers to launch in Connecticut, Iowa, Kansas, Maine, Montana, Nebraska, New Mexico and Vermont. The company will also begin exporting to Canada and Sweden.

Following the roll out, Firestone Walker will be available in 26 states, with limited shipments also going to Philadelphia and Washington, D.C.

“These are markets that have been requesting our beer for years,” David Macon, Firestone Walker’s vice president of sales and marketing, said via press statement.

The new market entries signal a shifting focus for Firestone Walker: the brewery has historically prioritized California, where roughly 80 percent of the its beer is sold, over any commitments that could limit product availability within its best market.

“We have always taken a measured approach to distribution expansion, and we wanted to wait until we could fully serve each of these markets with confidence. That time has come,” Macon said.

FirestoneExtension-970

That newfound confidence comes just eight months after Firestone Walker sold to Duvel Moortgat USA for an estimated $250 million and a November announcement that it would invest$15 million into a brewery expansion. Expected to finish 2017, the expansion will double the company’s production capacity to 600,000 barrels annually.

Despite its intense focus on the California market, Firestone Walker grew production about 27 percent last year, producing upwards of 265,000 barrels.

“It’s fitting that this is happening during our 20th anniversary year,” David Walker, co-founder of the brewery, said in the press release. “We launched our brewery in 1996, and distribution was limited to the tri-county area of California’s Central Coast. We have come a long way.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s