Courtesy of Exile Brewing press release:
Exile Brewing Partners with Susan G Komen Greater Iowa to Help Fight Breast Cancer
Exile Brewing Company (Des Moines, IA) grows its partnership with Susan G Komen Greater Iowa in its second year of their Breast Cancer Awareness Campaign. Exile uses Ruthie, their most popular year-round beer, as a platform to educate people about breast cancer and how Komen Greater Iowa can help.
Exile has created a custom pink Ruthie bottle label and 6-pack carrier to support breast cancer awareness and prevention efforts. $1.00 per case will be donated to Komen Greater Iowa throughout the entire month of October, Breast Cancer Awareness Month. Last year’s proceeds equaled over $1,000 and Exile plans to exceed that number this year with their new pink Ruthie packaging and increased distribution. Exile also plans to sell pink Ruthie shirts at their brewpub with a portion of proceeds going to Komen Greater Iowa.
“Exile Builds, the philanthropic arm of Exile has been a great addition to our company’s structure. By working with organizations like Komen Greater Iowa we are able to build a highway between our culture and our community. Our goal at the end of the day is to bring people together, spread awareness, and enjoy craft beer.” said Erin Muir, Marketing Associate at Exile Brewing Company.
Komen Greater Iowa is dedicated to supporting the fight against breast cancer through education, early detection, diagnosis, treatment and survivorship care throughout their service area. Their Affiliate is financially supported by funds raised through the Komen Greater Iowa Race for the Cure series, which hosts events in Des Moines, Sioux City, Ottumwa and Moline.
“We often speak with women who are without insurance or who can’t pay their insurance deductibles. When faced with the decision to pay for food and other bills or have a yearly screening, they often choose not to have the mammogram. Every dollar raised through this generous awareness campaign, helps us serve more Individuals in our community.” – Mission Director, Jessica Nelsen
Starting October 1st, you’ll find this unique Ruthie 6-pack at your favorite grocery or liquor stores across Iowa.